Why should I offer this program vs. employees opening their own IRAs?

Honest Dollar provides the users with a seamless platform to access and manage their funds via a simple mobile app and website. In addition, Honest Dollar fees may be considered business expenses and are therefore potentially tax deductible depending on your situation.  You should consult your tax advisor regarding potential limitations to the tax deductibility of the cost of Honest Dollar fees based on your particular tax profile and circumstances.

Honest Dollar reduces the complexity and time required for the employer to provide access to retirement accounts.